Strategy + UX
Marketing and Advertising | San Francisco Bay Area, US
I have found a home in San Francisco where an interesting conversation is always around the corner. I spend my time playing basketball, enjoying the city fare, and attending thought provoking events. Oh and there is nothing like a weekend drive along the coastal cliffs or through mountain forests.
I am highly interested in the ever changing shape of service-based organizations. As a systems thinker I can be a bit of a process nut too; always analyzing how and what we do, plus how powerful a good culture can be. Very curious about the viability of Holocratic organizations.
For better or worse, I am a priority freak -- concerned with making what's relevant to both brand behaviour and consumer behaviour. The consumer's context is my starting point and the lens through which all strategic decisions are made.
In summary I am a passionate, creative problem solver who is fixated on making the most of every idea. And what motivates me is to work alongside smart and talented people who care about doing good work.